Fun to Practice.Built to Perform.Period.
Training builds knowledge.
Practice builds performance.
The SOLVE Framework helps customer-facing professionals practice real conversations, build trust, and improve performance through coaching, certification, and measurable practice.
Would you rather your people practice on artificial customers, or your real ones?
Three Free Practice Sessions · No credit card required.
Practice one real conversation. Receive personalized coaching from SOLVE Coach™. See your SOLVE Score. In less than five minutes.
- com·pa·ny (noun)An organization of people working together to provide goods or services in pursuit of a common purpose.
- The people with whom you spend time, sharing conversation, companionship, and hospitality.
- A military unit working together toward a common mission.
At SOLVE, we believe these aren’t three different definitions. They’re one.
Every great company is simply people united by a common purpose. Your coworkers are your company. Your customers become your company the moment they choose to spend their time with you. The way you treat them defines the company you become.
Great conversations create exceptional customer experiences. Exceptional customer experiences build extraordinary companies.
How we are different… (Click for more)
- Upload real call transcripts and voice calls and get a score
- A true certification system that measures real skill, not attendance
- You invest in your team. We invest in you. Earn back up to $200 per consultant across four certification levels.
- Everybody can earn a referral, including us. When we do, we say thank you.
“The most expensive place to practice is in front of a real customer.”
Get More Information
Want the details before you dive in? Leave your name and email and we'll send you more on the SOLVE Framework and the SOLVE Platform™.
Everything in one platform
SOLVE Discovery Training
Master the most important part of the sales process: the conversation before the pitch.
Eliminate Stalls & Objections
"Let me think about it" is a skipped step. Reps learn to diagnose it, not fight it.
Scenarios That Never Repeat
Engineered conversations that change every time. Reps can't memorize their way to an 85.
Score Your Real Calls
Upload actual calls, transcripts, and texts. Same rubric, same coach, real-world proof.
Manager Dashboard
Who's practicing, who's improving, who's ready, and exactly which step to coach.
It Pays You Back
Certification credits, referral thank-yous, and a level path you can tie straight to onboarding pay. Bonus reps up as they certify. The platform funds itself while your comp plan builds closers.
Three free sessions per rep. No credit card. Cancel anytime.
Real skill develops through repetition, coaching, and feedback. That's deliberate practice - and it's exactly what most training is missing.
Why Training Doesn't Stick
Companies improve when they train. They excel when they practice.
Companies spend real money sending people to training. Then everyone goes back to the day-to-day, and none of it gets reinforced. So it fades. The SOLVE Platform™ is the reinforcement most teams are missing: a dashboard where your people practice every day, built around what your company actually needs. The skills from training don't fade - they compound.
This isn't a one-time course. It's an ongoing academy that keeps every person on the team improving. Training starts improvement. Practice delivers results.
Not Comfortable Role-Playing Out Loud? Good. You Don't Have To.
Finally: a fun, effective way to train and practice that doesn't put anyone on the spot.
If your team dreads daily role-play in front of each other, this is the fix. Train and practice in text mode, quiet, private, just like real online discovery conversations, or switch to voice mode for a real spoken conversation, just like a real phone call or an in-person meeting. Same SOLVE Framework, two ways to practice it, zero pressure.
Text mode for quiet, private practice at your own pace. Voice mode when you're ready for a real spoken conversation. Anywhere, anytime, in the car, at your desk, at home after dinner. Same framework, zero pressure.
Created by Wade Skrimager
30+ years helping people across automotive, financial services, real estate, home improvement, and leadership development make better decisions. Based on the books Stop Selling. Start Solving. and Uncommon CENTS.
The Method
The SOLVE Framework™
A five-step consultative approach that replaces pressure with trust: Situation, Open with questions, Listen for the outcome, Visualize success, Engineer the solution. It's the foundation for every conversation on the platform and for all three books.
Why SOLVE Is Different
Every AI can simulate a conversation. SOLVE teaches you how to think during one.
These aren't random AI chats. Every conversation is engineered with a defined ideal outcome, and the AI customer has real motivations and doors that only open when your rep earns them. SOLVE Coach™ scores the thinking, not a script. A rep who never uncovers the real motivation can't score above 85, no matter how smooth they sounded.
Objection Handling, the SOLVE Way
Objections aren't obstacles to overcome. They're diagnostics.
An objection is a signal that a step got skipped. "Let me think about it" usually means the real motivation never surfaced. "Too expensive" is a Visualize Success gap. SOLVE trains reps to hear which step an objection points to and return to it, like an advocate, not an opponent, instead of pushing a comeback line that closes nobody. The research backs it: top performers get fewer objections because of better discovery, not better rebuttals.
SOLVE vs. Do-It-Yourself AI
Anyone can open a chatbot. Not everyone gets a measurement system.
Generic AI gives you a different grade every time, from a grader with no standard. SOLVE scores every conversation, practiced or real, against one fixed, published rubric. An 85 means the same thing on a Tuesday phone call as it does on a certification exam. That's not a grade. It's a measurement system.
The Best Discovery Practice on the Market
Practice the Framework. Get Certified.
Work through the SOLVE Academy™ across three levels, Beginner, Intermediate, and Advanced, completing five separate sessions that each score 85% or better to advance at each one. Pass the final exam and become SOLVE Framework Certified, and take home the challenge coin, the printed certificate, and the crystal desk award.
For Team Managers
Certified reps don't have to ask for referrals. Clients just give them.
Every manager reminds their team to ask for referrals, because most reps never earned the right to skip the ask. SOLVE Framework Certification is proof your consultant can qualify and solve nearly every customer's real need, not just close the deal in front of them. When someone genuinely feels solved for, they don't wait to be asked. They refer people on their own.
Get your whole team certified and you're not managing a group of closers anymore - you're running a team clients actively recommend.
There are no easy 85s.
This isn't a platform that hands out high scores so your people can collect coins and certificates. It's built to make them think.
Every conversation is scored against a real standard, and the standard is demanding on purpose. A weak, friendly call that never digs in scores like a weak call. A real discovery conversation, one where your rep actually understands the customer and helps them decide, earns a real score. If someone gets an 85 here, they earned it. And it only gets harder as they move through Advanced and into final certification.
That's the point.
Because when your people get through this, they don't just walk away with a certificate. They walk away as true consultants. They stop selling and start solving. They ask better questions, they build real trust, and they help customers make good decisions instead of pushing them into ones they'll regret.
And here's what that does for your business: they double, even triple, their referrals, because customers send you the people they trust. They close more, because the objections never come up in the first place. And maybe the best part, they actually enjoy the work more, because being a trusted advisor feels a whole lot better than being a pushy salesperson.
Any management team that gets their people through this certification will feel the difference, in their numbers, in their customer relationships, and in their people. There is nothing else like it.
See It In Action
A look inside the SOLVE Platform™
Pick your track, run a real discovery conversation, and get scored, this is exactly what your team sees once they log in.
Real Conversation Scoring
Upload a real call, transcript, or text thread. Get scored by the same rubric.
Every other platform grades rehearsal. SOLVE also grades the real thing. Upload an actual call recording, a transcript, or a real text or email exchange, and SOLVE Coach™ scores it against the exact same five-step rubric your team certifies on, and names precisely where the conversation stalled. Up to 20 real conversations per seat every month, included. Platforms grade the dress rehearsal. SOLVE grades opening night.
See how the scoring works: Methodology →
You're responsible for having the right to any recording you submit, including consent where required by law.
Custom Industries
Don't see your industry? We'll build it for you.
If your business isn't in our Conversation library yet, we'll engineer five custom scenarios for your industry at no additional cost, built around your real customers and your real objections. And the same scenario never plays the same way twice, so your reps can't memorize their way to an 85. They have to think their way there.
Included with any account running the Manager Dashboard.
New: A Second Track On The Same Platform
SOLVE Leadership™: Conflict Management & Resolution
Every business eventually has an upset customer or a conflict between two people on the same team. SOLVE Leadership applies the same five-step method to the conversations no one wants to have: upset customers, employee grievances, and peer-to-peer team conflict. Same platform, same scoring, same certification path. Pass all three levels and earn SOLVE Conflict Management Certified, a separate, resume-ready credential.
Included with every consultant seat, no separate purchase required.
Why Companies Buy SOLVE
Everyone gets something they can measure.
Employees buy confidence
They want to walk into difficult conversations already knowing they can handle them.
Managers buy visibility
They stop wondering who is improving. They know.
Executives buy results
Better conversations. Higher conversion rates. Improved customer experiences. Lower onboarding costs. Greater consistency across the organization.
Customers gain confidence
Better conversations create better decisions. When customers feel understood, trust naturally follows.
Simple, Transparent Pricing
Everything comes in the seat. Here's what you get.
Start with what every consultant seat includes, then see the seat price. The Manager Dashboard is an optional add-on at every tier, it is not required to practice. Billed monthly, cancel anytime.
Every consultant seat includes:
- Up to 10 hours of practice conversations with realistic AI customers every month
- Most consultants build real skill in about 20 minutes a day, no marathon sessions required
- The full Conversation library across every industry and difficulty level
- SOLVE Coach™: instant, rubric-based coaching on every session
- Upload your own real call transcripts or audio files and get your Solve Score
- Both tracks: Consultation & Discovery AND Conflict Resolution
- The full SOLVE Academy certification path (Beginner → Intermediate → Advanced → Certified)
- Official SOLVE Framework Certification, certificate, and challenge coin on passing
Your pilot is built in
You don't need to ask us for a trial, it's already here. Three free practice sessions, no credit card. Then billing is monthly and you can cancel anytime. Every team member gets their own three free sessions, a five-person team can run fifteen real, scored practice conversations before spending a dollar.
Run your own 30-day pilot with real reps and real scores. The only thing you can't get later is today's dashboard rate, that's locked only for accounts that sign before August 1.
Seats + Optional Dashboard - Billed Monthly, Cancel Anytime
Team
1-5 seats
Consultant seat
$49/seat/mo
Buy just a seat, no dashboard required, from $49/mo per consultant.
Optional Manager Dashboard
Lock today's rate through your first year
$249/mo
+20% annual or $199/mo, paid annually
Example: 5 seats + dashboard locked today = $245 + $249 = $494/mo total.
50% off Dashboard thru 8/1/26Most Teams Land Here
Office
6-20 seats
Consultant seat
$45/seat/mo
Buy just a seat, no dashboard required, from $45/mo per consultant.
Optional Manager Dashboard
Lock today's rate through your first year
$389/mo
+20% annual or $311/mo, paid annually
Example: 20 seats + dashboard locked today = $900 + $389 = $1,289/mo total.
50% off Dashboard thru 8/1/26Company
21-35 seats
Consultant seat
$41/seat/mo
Buy just a seat, no dashboard required, from $41/mo per consultant.
Optional Manager Dashboard
Lock today's rate through your first year
$529/mo
+20% annual or $423/mo, paid annually
Example: 35 seats + dashboard locked today = $1,435 + $529 = $1,964/mo total.
50% off Dashboard thru 8/1/26Enterprise
36+ seats
Custom quote
Tailored to your organization, dashboard pricing included.
Your plan tier is based on your total seat count. As your team grows into a new tier, all seats bill at that tier's rate. The Manager Dashboard is an optional add-on at every tier, not required to practice, and a manager who wants to practice personally adds their own consultant seat at the normal per-seat rate. Enterprise (36+ seats) is a custom quote, talk to us and we'll tailor it to your organization. Each seat includes up to 10 hours of practice time per calendar month, more than enough for real skill-building, see our Terms of Service for details.
The math most owners run: if each rep closes just one additional deal a month, that rep's seat pays for itself many times over. If the team closes one additional deal, the dashboard is covered too.
What does one extra sale pay for?
Enter your average deal size. One additional customer this month covers your SOLVE subscription for the year. Let the math make the decision.
One extra sale covers months of your dashboard, then keeps paying.
Optional Manager Dashboard available at every tier: lock today's rate before it increases August 1. Members also earn certification credits and referral rewards. See full pricing details →
Go Deeper
The Books Behind the Framework
The SOLVE Platform™ is where you master the framework. The three books, Stop Selling. Start Solving., Uncommon CENTS, and Stay CALM and RESOLVE, are the companion reading behind it. Members get them below Amazon price.
About the Author
Wade Skrimager
Creator of the SOLVE Framework™
Wade spent years and thousands of dollars on sales training, and kept running into the same problem: there was nowhere to practice. Once the seminar ended, the only place left to practice was in front of real customers, and that's the most expensive place there is. So he built the thing that was missing. Backed by a psychology degree with formal research training, statistical analysis and three decades across automotive, financial services, real estate, home improvement, and leadership development, the SOLVE Framework isn't sales folklore, it's documented behavioral research field-tested in the real world.
“Helping Professionals Help People Make Better Decisions.”
Available for speaking engagements and team workshops.
Know who is practicing. Know who is improving. Know who is ready for the next conversation.
You can't improve what you don't practice. And you can't coach what you can't measure.
Three Free Practice Sessions · No credit card required.