Stop Selling.
Start Solving.
Understand First. Solve Second. Close Naturally.
The SOLVE Framework helps professionals uncover what customers are truly trying to achieve, align solutions with their goals, and create trust-based relationships that lead to more sales, more referrals, and better customer experiences.
Meet
Wade Skrimager
Architect of the SOLVE Framework
Wade Skrimager brings over 30 years of real-world experience across sales, lending, and consulting. He created the SOLVE Framework to give professionals a repeatable, trust-based system for closing business — without the pressure tactics that damage relationships.
His approach is built on a simple belief: when you genuinely understand someone's situation and solve their real problem, the close happens naturally. No scripts. No manipulation. Just results.
Selling,
Start
Solving
Stop Selling,
Start Solving
The highest paid salespeople and consultants are the ones who are best at creating successful outcomes for their clients — the better you get at that, the more deals you will close. This is the definitive guide to consultative selling. Learn how to ask better questions, listen for and identify what clients actually want the outcome to look like, and close naturally — because you engineered the solution they were looking for.
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The SOLVE Framework
Five steps to transform how you sell
Situation
Understand the client's current reality before offering anything.
Open with Questions
Ask open-ended questions that uncover real needs and pain points.
Listen for the Outcome
Hear what they're truly trying to achieve — not just what they say they want.
Visualize Success
Help the client picture what solving the problem looks like for them.
Engineer the Solution
Build a recommendation tailored to their specific situation — then close naturally.
Bring SOLVE to Your Team
Corporate training, workshops, and keynote speaking for sales teams and business events.
Keynote Speaking
Wade delivers high-impact keynotes that shift how sales teams think about their role.
Corporate Workshops
Half-day and full-day workshops that teach the SOLVE methodology hands-on.
Sales Team Training
Multi-session training programs customized for your industry and team size.
Training Resources
Additional materials to support your SOLVE journey.
SOLVE Workbook
A guided workbook to apply the SOLVE steps to your sales process.
Sales Assessment Tool
Evaluate your current approach and identify areas for growth.
Team Training Guide
A facilitator guide for rolling out SOLVE across your team.
Get in Touch
For speaking inquiries, corporate bookings, and general questions.
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