Fun to Practice.Built to Perform.

Training builds knowledge.
Practice builds performance.

The SOLVE Framework helps customer-facing professionals practice real conversations, build trust, and improve performance through coaching, certification, and measurable practice.

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Three Free Practice Sessions · No credit card required.

Practice one real conversation. Receive personalized coaching from SOLVE Coach™. See your SOLVE Score. In less than five minutes.

Conversation Practice Realistic Conversations Personalized Coaching Official Certification
Laptop showing a SOLVE Framework voice practice session with an AI real-estate buyer, a live SOLVE Score of 88%, and the Situation, Open with Questions, Listen for the Outcome, Visualize Success, and Engineer the Solution breakdown

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Real skill develops through repetition, coaching, and feedback. That's deliberate practice - and it's exactly what most training is missing.

Why Training Doesn't Stick

Companies improve when they train. They excel when they practice.

Companies spend real money sending people to training. Then everyone goes back to the day-to-day, and none of it gets reinforced. So it fades. The SOLVE Platform™ is the reinforcement most teams are missing: a dashboard where your people practice every day, built around what your company actually needs. The skills from training don't fade - they compound.

This isn't a one-time course. It's an ongoing academy that keeps every person on the team improving. Training starts improvement. Practice delivers results.

30+years helping people decide
5steps in the SOLVE method
3levels to get certified

Not Comfortable Role-Playing Out Loud? Good. You Don't Have To.

Finally: a fun, effective way to train that doesn't put anyone on the spot.

If your team dreads daily role-play in front of each other, this is the fix. Train in text mode, quiet, private, just like real online discovery conversations, or switch to voice mode for a real spoken conversation, just like a real phone call or an in-person meeting. Same SOLVE Framework, two ways to practice it, zero pressure.

Text Mode

Practice quietly, at your own pace. Type your discovery questions and responses just like you would in a real chat-based discovery conversation, no one watching, no pressure to perform out loud.

Voice Mode

Ready for the real thing? Switch to a live spoken conversation with the AI customer, just like an actual phone call or sitting across the table in person.

Train Anywhere, Anytime

In the car on the way to work. At your desk between calls. At home after dinner. Practice during slow times instead of scrambling during busy ones - the SOLVE Framework trains around your schedule, not the other way around.

This is the SOLVE Framework, the new, genuinely fun and effective way to train and become a top-level consultant in any field. Pass the certification exam and earn your official SOLVE Framework Certification and certificate, ready to frame on your wall or add straight to your resume.

Portrait of Wade Skrimager, creator of the SOLVE Framework

Created by Wade Skrimager

30+ years helping people across automotive, financial services, real estate, home improvement, and leadership development make better decisions. Based on the books Stop Selling. Start Solving. and Uncommon CENTS.

The Method

The SOLVE Framework™

A five-step, consultative approach to discovery and leadership that replaces pressure with trust - the foundation for every Conversation inside the SOLVE Platform™, and for both books.

S

Situation

Understand the situation before you say a word. Who is this person, why are they here, and what is really going on beneath the request?

O

Open with Questions

Lead with curiosity, not a pitch. The first move is a question, not a presentation.

L

Listen for the Outcome

Hear the future they are actually trying to reach. The product is never the point; the outcome is.

V

Visualize Success

Help them picture what "solved" looks like, turning it into a shared goal that prioritizes their needs and wants, so the decision feels clear instead of risky.

E

Engineer the Solution

Build the answer around them, even when the honest answer isn't you. That is what earns trust for life.

Why SOLVE Is Different

Every AI can simulate a conversation. SOLVE teaches you how to think during one.

Instead of memorizing scripts or drilling objection handling, professionals learn how to genuinely understand the person in front of them - so the right solution becomes obvious to everyone.

S

Situation

Start by grasping what's really going on before offering anything.

O

Open with Questions

Surface the motivations and obstacles behind the request.

L

Listen for the Outcome

Confirm you've understood the future they're actually trying to reach before moving forward.

V

Visualize Success

Help them picture what "solved" looks like so the path forward feels clear instead of risky.

E

Engineer the Solution

Build solutions customers feel confident moving forward with.

The result is better conversations, stronger relationships, and more confident decisions. Because great consultants don't overcome objections - they reduce the need for them.

The Best Discovery Practice on the Market

Practice the Framework. Get Certified.

The SOLVE Platform™ puts you inside realistic, AI-powered discovery conversations across dozens of real-world Conversations, with instant, rubric-based feedback from SOLVE Coach™ so every rep gets sharper every time. Work through the SOLVE Academy™ certification track across three levels of difficulty and you earn SOLVE Framework Certification.

SOLVE Academy Beginner Level Badge

Beginner

Learn the five steps and run guided discovery Conversations. Score 85% or better to advance.

 SOLVE Academy Intermediate Level Badge

Intermediate

Handle real objections and harder personas while keeping the customer's goal in focus. Score 85% or better to advance.

 SOLVE Academy Advanced Level Badge

Advanced

Run full discovery-to-close conversations under pressure. Score 85% or better to unlock the certification exam.
What you take home

Certified

Pass the Expert-level exam and become SOLVE Framework Certified, proof you can turn any customer's needs and wants into a solved outcome. Issued through the SOLVE Academy certification track.

SOLVE Framework certification coins in bronze, silver and gold tiers
Certification coin
Printed SOLVE Framework Certified Consultant certificate
Printed certificate
Crystal SOLVE Framework Certified desk award
Crystal desk award

For Team Managers

Certified reps don't have to ask for referrals. Clients just give them.

Every manager reminds their team to ask for referrals, because most reps never earned the right to skip the ask. SOLVE Framework Certification is proof your consultant can qualify and solve nearly every customer's real need, not just close the deal in front of them. When someone genuinely feels solved for, they don't wait to be asked. They refer people on their own.

Get your whole team certified and you're not managing a group of closers anymore - you're running a team clients actively recommend.

  • Practice live discovery conversations with an AI customer
  • Get scored by SOLVE Coach against the same five-step SOLVE rubric from the books
  • Built to scale from a single team to 1,000+ trained professionals
  • Track progress and results on the SOLVE Platform manager dashboard
Start Practicing

See It In Action

A look inside the SOLVE Platform™

Pick your track, run a real discovery conversation, and get scored, this is exactly what your team sees once they log in.

Screenshot of the SOLVE Framework platform showing the Consulting and Leadership track picker with a grid of industry verticals and Beginner, Intermediate, and Advanced difficulty levels
Choose Consulting or Leadership, then pick an industry vertical and difficulty level.
Screenshot of a live discovery practice conversation with an AI customer inside the SOLVE Framework platform
Run a live, scored discovery conversation with an AI customer, in text or voice mode.
Screenshot of the SOLVE Framework session results screen showing an overall discovery score, written coaching feedback, and a five-category rubric breakdown
SOLVE Coach™ gives an instant score plus specific coaching feedback on what to try next time.

New: A Second Track On The Same Platform

SOLVE Leadership™: Conflict Management & Resolution

Every business eventually has an upset customer, a frustrated client, or a conflict between two people on the same team. SOLVE Leadership takes the exact same five-step method (listen with empathy, open with questions, visualize what success looks like, and engineer a solution that doesn't blame anyone) and applies it to the conversations no one wants to have. Same SOLVE Platform™, same scoring, same certification path. A second option right alongside Consulting.

Consulting

Every existing discovery vertical: manufactured housing, real estate, auto, HVAC, plumbing, financial, insurance, and more.

New

Leadership / Conflict Management

Upset customer & client service, employee grievances, and peer-to-peer team conflict, practiced the same way, scored the same way.

Upset Customer & Client Service

The most universal Conversation in business: a customer or client who is unhappy, upset, or considering walking away. Practice de-escalating before it ever reaches a manager or a bad review.

Employee Grievances

Manager-to-employee disputes, complaints, and performance pushback, practiced with the same empathy-first method, so leadership handles internal conflict as well as they handle external conflict.

Peer-to-Peer Team Conflict

Coworkers and departments don't always agree. Train managers and team leads to mediate without picking a side or letting it fester.

Pass all three levels and earn SOLVE Conflict Management Certified, a distinct, resume-ready credential from your SOLVE Framework Certification, proving you can walk into any difficult conversation and leave it solved instead of escalated.

Included with every consultant seat, no separate purchase required. Switch between Consulting and Leadership Conversations anytime.

Why Companies Buy SOLVE

Everyone gets something they can measure.

Employees buy confidence

They want to walk into difficult conversations already knowing they can handle them.

Managers buy visibility

They stop wondering who is improving. They know.

Executives buy results

Better conversations. Higher conversion rates. Improved customer experiences. Lower onboarding costs. Greater consistency across the organization.

Customers gain confidence

Better conversations create better decisions. When customers feel understood, trust naturally follows.

Simple, Transparent Pricing

Starting at $49/seat/month

Your plan tier is based on your total seat count, and every seat bills at that tier's flat rate. The Manager Dashboard is an optional add-on at every tier, it is not required to practice. Billed monthly, cancel anytime.

Consultant Seats - Billed Monthly, Cancel Anytime

Team · 1-5 seats

$49/seat/mo

Optional dashboard +$249/mo

Most Teams Land Here

Office · 6-20 seats

$45/seat/mo

Optional dashboard +$389/mo

Company · 21-35 seats

$41/seat/mo

Optional dashboard +$529/mo

Enterprise · 36+ seats

Custom quote

Tailored to your organization

Your plan tier is based on your total seat count. As your team grows into a new tier, all seats bill at that tier's rate. The Manager Dashboard is an optional add-on at every tier, not required to practice, and a manager who wants to practice personally adds their own consultant seat at the normal per-seat rate. Enterprise (36+ seats) is a custom quote, talk to us and we'll tailor it to your organization.

Every seat includes unlimited practice conversations with a realistic customer, the full scenario library across every difficulty level, rubric-based scoring on the 5-step SOLVE framework, and the SOLVE Academy certification path (Beginner → Intermediate → Advanced → Expert; score 85+ on the Expert scenario to earn the SOLVE Framework Certified award).

Manager Dashboard (optional)

From $249/mo per account

An optional add-on for team oversight and practice tracking. Not required to practice, you can run seats only. Priced by your plan tier ($249 Team, $389 Office, $529 Company). The dashboard does not include a personal practice seat, a manager who wants to practice adds their own consultant seat at the normal per-seat rate.

  • Full team dashboard & live scoring analytics
  • Level-progress tracking across the whole account
  • Unlimited consultant scenario assignments
  • Certification-path visibility for every seat

What your account actually pays

Team · 5 seats

5 seats × $49, no dashboard

$245/mo

With optional dashboard: $494/mo

Office · 20 seats

20 seats × $45, no dashboard

$900/mo

With optional dashboard: $1,289/mo

Company · 35 seats

35 seats × $41, no dashboard

$1,435/mo

With optional dashboard: $1,964/mo

Seats are billed monthly at your tier's flat rate: $49/seat for Team (1-5), $45/seat for Office (6-20), and $41/seat for Company (21-35). The Manager Dashboard is an optional add-on priced by tier ($249, $389, and $529/month respectively), billed as a separate line item, an account can run seats only with no dashboard fee. Enterprise (36+ seats) is a custom quote - talk to us to set up your organization.

Go Deeper

The Books Behind the Framework

The SOLVE Platform™ is where you master the SOLVE Framework - these two books are the companion reading that explain the thinking behind it, for the individual conversation and the company that surrounds it.

Direct-from-site pricing is coming soon, see membership perks below for details.

Photo of The SOLVE Framework hardcover book - Stop Selling. Start Solving. by Wade Skrimager

Book One · A Consultative Approach to Sales

Stop Selling. Start Solving.

What if the best salespeople aren't selling at all? This book lays out the five-step SOLVE Framework that replaces pressure with understanding, teaching you to uncover the situation, open with questions instead of a pitch, listen for the real outcome someone is after, help them visualize success, and engineer a solution built around them.

  • Run discovery that surfaces the real reason behind every decision
  • Replace pressure with the clarity that makes people want to move forward
  • Handle stalls and price objections without ever pushing
  • Turn satisfied customers into a referral engine that never runs dry
Buy on Amazon $9.99 Kindle (free w/ Kindle Unlimited) · $21.00 paperback
Photo of Uncommon CENTS paperback book - The SOLVE Framework Book Two by Wade Skrimager

Book Two · A Field Guide for Building Companies

Uncommon CENTS

The best companies don't have better products. They have better relationships. Uncommon CENTS is the working playbook for building a company customers never leave, backed by real behavioral science and built around one self-audit your leadership team can score together this week.

  • CCustomer First
  • EEliminate Friction
  • NNever Stop Improving
  • TTake Ownership
  • SSystematize Success
Buy on Amazon $9.99 Kindle (free w/ Kindle Unlimited) · $21.00 paperback

Coming Soon

Membership Will Beat the Amazon Price

We're building direct purchasing into the platform so you never pay an Amazon markup again. Here's the plan:

Annual Membership

Both books included free

Pay for a full year of training access upfront and the books ship at no extra cost.

3-Month Membership

Books at 25% off

Start a 3-month training plan and unlock both books below Amazon price immediately.

Pricing and checkout are launching soon. For now, grab the books on Amazon below and log in to preview the SOLVE Platform™, we'll notify members the moment direct purchasing goes live.

Portrait of Wade Skrimager, creator of the SOLVE Framework

The Creator

Wade Skrimager

Creator of the SOLVE Framework™

Wade Skrimager has spent more than three decades helping individuals and organizations make better decisions in industries including automotive, financial services, real estate, home improvement, and leadership development.

He built the SOLVE Platform™ first, the books and his speaking engagements grew out of it as ways to reach people who want the thinking behind the method before or after they practice. His mission is to help professionals replace pressure with trust and create customers for life.

Available for speaking engagements and team workshops.

Book Wade to Speak

Know who is practicing. Know who is improving. Know who is ready for the next conversation.

You can't improve what you don't practice. And you can't coach what you can't measure.

Try the Demo Get the Books

Three Free Practice Sessions · No credit card required.