The best way to build trust fast, run real discovery, and turn what a customer actually needs into a shared goal you solve together. Practice it live, get scored on it, and become SOLVE Framework Certified — a consultative approach to sales and leadership that works.
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30+years helping people decide
5steps in the SOLVE method
3levels to get certified
1000+professionals trained
The Method
The SOLVE Framework™
A five-step, consultative approach to sales and leadership that replaces pressure with trust — the foundation for every scenario inside the training platform, and for both books.
S
Situation
Understand the situation before you say a word. Who is this person, why are they here, and what is really going on beneath the request?
O
Open with Questions
Lead with curiosity, not a pitch. The first move is a question, not a presentation.
L
Listen for the Outcome
Hear the future they are actually trying to reach. The product is never the point; the outcome is.
V
Visualize Success
Help them picture what "solved" looks like, turning it into a shared goal that prioritizes their needs and wants — so the decision feels clear instead of risky.
E
Engineer the Solution
Build the answer around them, even when the honest answer isn't you. That is what earns trust for life.
The Best Discovery Training on the Market
Practice the Framework. Get Certified.
The SOLVE Framework training platform puts you inside realistic, AI-powered discovery conversations across dozens of real-world scenarios — with instant, rubric-based feedback so every rep gets sharper every time. Master three levels of difficulty and you earn SOLVE Framework Certification.
Certified reps don't have to ask for referrals. Clients just give them.
Every manager reminds their team to ask for referrals — because most reps never earned the right to skip the ask. SOLVE Framework Certification is proof your consultant can qualify and solve nearly every customer's real need, not just close the deal in front of them. When someone genuinely feels solved for, they don't wait to be asked. They refer people on their own.
Get your whole team certified and you're not managing a group of closers anymore — you're running a team clients actively recommend.
Role-play live discovery conversations with an AI customer
Get scored against the same five-step SOLVE rubric from the books
Built to scale from a single team to 1,000+ trained professionals
$189/month gets your office unlimited use of the Manager Dashboard and full team tracking. Every consultant seat trains daily on real scenarios — unlimited roleplay, unlimited scoring — and the per-seat price drops automatically as your team grows. No hidden fees, no surprise overages.
Manager Dashboard + User Portal
$189/mo per office
One flat monthly fee for unlimited dashboard and tracking access, cancel anytime
Full team dashboard & live scoring analytics
Level-progress tracking across the whole office
Unlimited consultant scenario assignments
Managers who want to train and certify add their own consultant seat
Every tier includes unlimited roleplay practice with the AI customer, the full scenario library across every difficulty level, rubric-based scoring on the same 5-step SOLVE framework, and the SOLVE Framework Certification path.
What your office actually pays
Small Office
Manager Dashboard + 5 consultants @ $29
$334/mo
Growing Office
Manager Dashboard + 15 consultants @ $24
$549/mo
Full Office
Manager Dashboard + 25 consultants @ $19
$664/mo
Manager Dashboard billed monthly at $189/office/month — unlimited use of the dashboard and team tracking for that office. Consultant seats (including a manager's own seat, if they want to train and certify) are billed monthly: $29 each for seats 1–5, $24 each for seats 6–15, $19 each for seat 16 and up — the discount applies automatically as you add seats. Multi-office and franchise pricing available — contact us to set up your organization.
Go Deeper
The Books Behind the Framework
The training platform is where you master the SOLVE Framework — these two books are the companion reading that explain the thinking behind it, for the individual conversation and the company that surrounds it.
Book One · A Consultative Approach to Sales
Stop Selling. Start Solving.
What if the best salespeople aren't selling at all? This book lays out the five-step SOLVE Framework that replaces pressure with understanding — teaching you to uncover the situation, open with questions instead of a pitch, listen for the real outcome someone is after, help them visualize success, and engineer a solution built around them.
Run discovery that surfaces the real reason behind every decision
Replace pressure with the clarity that makes people want to move forward
Handle stalls and price objections without ever pushing
Turn satisfied customers into a referral engine that never runs dry
Buy on Amazon$9.99 Kindle (free w/ Kindle Unlimited) · $21.00 paperback — direct-from-site pricing coming soon, see membership perks below
Book Two · A Field Guide for Building Companies
Uncommon CENTS
The best companies don't have better products. They have better relationships. Uncommon CENTS is the working playbook for building a company customers never leave — backed by real behavioral science and built around one self-audit your leadership team can score together this week.
CCustomer First
EEliminate Friction
NNever Stop Improving
TTake Ownership
SSystematize Success
Buy on Amazon$9.99 Kindle (free w/ Kindle Unlimited) · $21.00 paperback — direct-from-site pricing coming soon, see membership perks below
Coming Soon
Membership Will Beat the Amazon Price
We're building direct purchasing into the platform so you never pay an Amazon markup again. Here's the plan:
Annual Membership
Both books included free
Pay for a full year of training access upfront and the books ship at no extra cost.
3-Month Membership
Books at 25% off
Start a 3-month training plan and unlock both books below Amazon price immediately.
Pricing and checkout are launching soon. For now, grab the books on Amazon below and log in to preview the training platform — we'll notify members the moment direct purchasing goes live.
The Creator
Wade Skrimager
Creator of the SOLVE Framework™
Wade Skrimager has spent more than three decades helping individuals and organizations make better decisions in industries including automotive, financial services, real estate, home improvement, and leadership development.
He built the SOLVE Framework training platform first — the books and his speaking engagements grew out of it as ways to reach people who want the thinking behind the method before or after they train. His mission is to help professionals replace pressure with trust and create customers for life.
Available for speaking engagements and team workshops.
