The Discovery Training Platform

The SOLVE. Framework

The best way to build trust fast, run real discovery, and turn what a customer actually needs into a shared goal you solve together. Practice it live, get scored on it, and become SOLVE Framework Certified — a consultative approach to sales and leadership that works.

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Understand First. Solve Second. Close Naturally.

30+years helping people decide
5steps in the SOLVE method
3levels to get certified
1000+professionals trained

The Method

The SOLVE Framework™

A five-step, consultative approach to sales and leadership that replaces pressure with trust — the foundation for every scenario inside the training platform, and for both books.

S

Situation

Understand the situation before you say a word. Who is this person, why are they here, and what is really going on beneath the request?

O

Open with Questions

Lead with curiosity, not a pitch. The first move is a question, not a presentation.

L

Listen for the Outcome

Hear the future they are actually trying to reach. The product is never the point; the outcome is.

V

Visualize Success

Help them picture what "solved" looks like, turning it into a shared goal that prioritizes their needs and wants — so the decision feels clear instead of risky.

E

Engineer the Solution

Build the answer around them, even when the honest answer isn't you. That is what earns trust for life.

The Best Discovery Training on the Market

Practice the Framework. Get Certified.

The SOLVE Framework training platform puts you inside realistic, AI-powered discovery conversations across dozens of real-world scenarios — with instant, rubric-based feedback so every rep gets sharper every time. Master three levels of difficulty and you earn SOLVE Framework Certification.

1

Beginner

Learn the five steps and run guided discovery scenarios. Score 85% or better to advance.

 2

Intermediate

Handle real objections and harder personas while keeping the customer's goal in focus. Score 85% or better to advance.

 3

Advanced

Run full discovery-to-close conversations under pressure. Score 85% or better to unlock the certification exam.

 ✓

Certified

Pass the Expert-level exam and become SOLVE Framework Certified — proof you can turn any customer's needs and wants into a solved outcome.

For Sales Managers

Certified reps don't have to ask for referrals. Clients just give them.

Every manager reminds their team to ask for referrals — because most reps never earned the right to skip the ask. SOLVE Framework Certification is proof your consultant can qualify and solve nearly every customer's real need, not just close the deal in front of them. When someone genuinely feels solved for, they don't wait to be asked. They refer people on their own.

Get your whole team certified and you're not managing a group of closers anymore — you're running a team clients actively recommend.

  • Role-play live discovery conversations with an AI customer
  • Get scored against the same five-step SOLVE rubric from the books
  • Built to scale from a single team to 1,000+ trained professionals
  • Track progress and results on a manager dashboard
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Go Deeper

The Books Behind the Framework

The training platform is where you master the SOLVE Framework — these two books are the companion reading that explain the thinking behind it, for the individual conversation and the company that surrounds it.

Book cover: The SOLVE Framework — Stop Selling. Start Solving. by Wade Skrimager

Book One · A Consultative Approach to Sales

Stop Selling. Start Solving.

What if the best salespeople aren't selling at all? This book lays out the five-step SOLVE Framework that replaces pressure with understanding — teaching you to uncover the situation, open with questions instead of a pitch, listen for the real outcome someone is after, help them visualize success, and engineer a solution built around them.

  • Run discovery that surfaces the real reason behind every decision
  • Replace pressure with the clarity that makes people want to move forward
  • Handle stalls and price objections without ever pushing
  • Turn satisfied customers into a referral engine that never runs dry
Buy on Amazon $9.99 Kindle (free w/ Kindle Unlimited) · $21.00 paperback — direct-from-site pricing coming soon, see membership perks below
Book cover: The SOLVE Framework Book Two — Uncommon CENTS by Wade Skrimager

Book Two · A Field Guide for Building Companies

Uncommon CENTS

The best companies don't have better products. They have better relationships. Uncommon CENTS is the working playbook for building a company customers never leave — backed by real behavioral science and built around one self-audit your leadership team can score together this week.

  • CCustomer First
  • EEliminate Friction
  • NNever Stop Improving
  • TTake Ownership
  • SSystematize Success
Buy on Amazon $9.99 Kindle (free w/ Kindle Unlimited) · $21.00 paperback — direct-from-site pricing coming soon, see membership perks below

Coming Soon

Membership Will Beat the Amazon Price

We're building direct purchasing into the platform so you never pay an Amazon markup again. Here's the plan:

Annual Membership

Both books included free

Pay for a full year of training access upfront and the books ship at no extra cost.

3-Month Membership

Books at 25% off

Start a 3-month training plan and unlock both books below Amazon price immediately.

Pricing and checkout are launching soon. For now, grab the books on Amazon below and log in to preview the training platform — we'll notify members the moment direct purchasing goes live.

Portrait of Wade Skrimager, creator of the SOLVE Framework

The Creator

Wade Skrimager

Creator of the SOLVE Framework™

Wade Skrimager has spent more than three decades helping individuals and organizations make better decisions in industries including automotive, financial services, real estate, home improvement, and leadership development.

He built the SOLVE Framework training platform first — the books and his speaking engagements grew out of it as ways to reach people who want the thinking behind the method before or after they train. His mission is to help professionals replace pressure with trust and create customers for life.

Available for speaking engagements and team workshops.

Book Wade to Speak

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