Companies don't improve because they train. They improve because they practice.
The SOLVE Framework helps customer-facing professionals practice real conversations, build trust, and improve performance through coaching, certification, and measurable practice.
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Real skill develops through repetition, coaching, and feedback. That's deliberate practice - and it's exactly what most training is missing.
30+years helping people decide
5steps in the SOLVE method
3levels to get certified
Not Comfortable Role-Playing Out Loud? Good. You Don't Have To.
Finally: a fun, effective way to train that doesn't put anyone on the spot.
If your team dreads daily role-play in front of each other, this is the fix. Train in text mode, quiet, private, just like real online discovery conversations, or switch to voice mode for a real spoken conversation, just like a real phone call or an in-person meeting. Same SOLVE Framework, two ways to practice it, zero pressure.
💬
Text Mode
Practice quietly, at your own pace. Type your discovery questions and responses just like you would in a real chat-based discovery conversation, no one watching, no pressure to perform out loud.
🎙️
Voice Mode
Ready for the real thing? Switch to a live spoken conversation with the AI customer, just like an actual phone call or sitting across the table in person.
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Train Anywhere, Anytime
In the car on the way to work. At your desk between calls. At home after dinner. Practice during slow times instead of scrambling during busy ones - the SOLVE Framework trains around your schedule, not the other way around.
This is the SOLVE Framework, the new, genuinely fun and effective way to train and become a top-level consultant in any field. Pass the certification exam and earn your official SOLVE Framework Certification and certificate, ready to frame on your wall or add straight to your resume.
Created by Wade Skrimager
30+ years helping people across automotive, financial services, real estate, home improvement, and leadership development make better decisions. Based on the books Stop Selling. Start Solving. and Uncommon CENTS.
The Method
The SOLVE Framework™
A five-step, consultative approach to discovery and leadership that replaces pressure with trust - the foundation for every scenario inside the SOLVE Platform™, and for both books.
S
Situation
Understand the situation before you say a word. Who is this person, why are they here, and what is really going on beneath the request?
O
Open with Questions
Lead with curiosity, not a pitch. The first move is a question, not a presentation.
L
Listen for the Outcome
Hear the future they are actually trying to reach. The product is never the point; the outcome is.
V
Visualize Success
Help them picture what "solved" looks like, turning it into a shared goal that prioritizes their needs and wants, so the decision feels clear instead of risky.
E
Engineer the Solution
Build the answer around them, even when the honest answer isn't you. That is what earns trust for life.
Why SOLVE Is Different
Every AI can simulate a conversation. SOLVE teaches you how to think during one.
Instead of memorizing scripts or drilling objection handling, professionals learn how to genuinely understand the person in front of them - so the right solution becomes obvious to everyone.
1
Understand the Situation
Start by grasping what's really going on before offering anything.
2
Discover Motivations
Surface the motivations and obstacles behind the request.
The result is better conversations, stronger relationships, and more confident decisions. Because great consultants don't overcome objections - they reduce the need for them.
The Best Discovery Practice on the Market
Practice the Framework. Get Certified.
The SOLVE Platform™ puts you inside realistic, AI-powered discovery conversations across dozens of real-world scenarios, with instant, rubric-based feedback from SOLVE Coach™ so every rep gets sharper every time. Work through the SOLVE Academy™ certification track across three levels of difficulty and you earn SOLVE Framework Certification.
Certified reps don't have to ask for referrals. Clients just give them.
Every manager reminds their team to ask for referrals, because most reps never earned the right to skip the ask. SOLVE Framework Certification is proof your consultant can qualify and solve nearly every customer's real need, not just close the deal in front of them. When someone genuinely feels solved for, they don't wait to be asked. They refer people on their own.
Get your whole team certified and you're not managing a group of closers anymore - you're running a team clients actively recommend.
Practice live discovery conversations with an AI customer
Get scored by SOLVE Coach against the same five-step SOLVE rubric from the books
Built to scale from a single team to 1,000+ trained professionals
Track progress and results on the SOLVE Platform manager dashboard
Pick your track, run a real discovery conversation, and get scored, this is exactly what your team sees once they log in.
Choose Consulting or Leadership, then pick an industry vertical and difficulty level.Run a live, scored discovery conversation with an AI customer, in text or voice mode.SOLVE Coach™ gives an instant score plus specific coaching feedback on what to try next time.
Every business eventually has an upset customer, a frustrated client, or a conflict between two people on the same team. SOLVE Leadership takes the exact same five-step method (listen with empathy, open with questions, visualize what success looks like, and engineer a solution that doesn't blame anyone) and applies it to the conversations no one wants to have. Same SOLVE Platform™, same scoring, same certification path. A second option right alongside Consulting.
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Consulting
Every existing discovery vertical: manufactured housing, real estate, auto, HVAC, plumbing, financial, insurance, and more.
New🧭
Leadership / Conflict Management
Upset customer & client service, employee grievances, and peer-to-peer team conflict, practiced the same way, scored the same way.
Upset Customer & Client Service
The most universal scenario in business: a customer or client who is unhappy, upset, or considering walking away. Practice de-escalating before it ever reaches a manager or a bad review.
Employee Grievances
Manager-to-employee disputes, complaints, and performance pushback, practiced with the same empathy-first method, so leadership handles internal conflict as well as they handle external conflict.
Peer-to-Peer Team Conflict
Coworkers and departments don't always agree. Train managers and team leads to mediate without picking a side or letting it fester.
Pass all three levels and earn SOLVE Conflict Management Certified, a distinct, resume-ready credential from your SOLVE Framework Certification, proving you can walk into any difficult conversation and leave it solved instead of escalated.
Included with every consultant seat, no separate purchase required. Switch between Consulting and Leadership scenarios anytime.
Why Companies Buy SOLVE
Everyone gets something they can measure.
Employees buy confidence
They want to walk into difficult conversations already knowing they can handle them.
Managers buy visibility
They stop wondering who is improving. They know.
Executives buy results
Better conversations. Higher conversion rates. Improved customer experiences. Lower onboarding costs. Greater consistency across the organization.
Your plan tier is based on your total seat count, and every seat bills at that tier's flat rate. The Manager Dashboard is an optional add-on at every tier, it is not required to practice. Billed monthly, cancel anytime.
Consultant Seats - Billed Monthly, Cancel Anytime
Team · 1-5 seats
$49/seat/mo
Optional dashboard +$249/mo
Most Teams Land Here
Office · 6-20 seats
$45/seat/mo
Optional dashboard +$389/mo
Company · 21-35 seats
$41/seat/mo
Optional dashboard +$529/mo
Enterprise · 36+ seats
Custom quote
Tailored to your organization
Your plan tier is based on your total seat count. As your team grows into a new tier, all seats bill at that tier's rate. The Manager Dashboard is an optional add-on at every tier, not required to practice, and a manager who wants to practice personally adds their own consultant seat at the normal per-seat rate. Enterprise (36+ seats) is a custom quote, talk to us and we'll tailor it to your organization.
Every seat includes unlimited practice conversations with a realistic customer, the full scenario library across every difficulty level, rubric-based scoring on the 5-step SOLVE framework, and the SOLVE Academy certification path (Beginner → Intermediate → Advanced → Expert; score 85+ on the Expert scenario to earn the SOLVE Framework Certified award).
Manager Dashboard (optional)
From $249/mo per account
An optional add-on for team oversight and practice tracking. Not required to practice, you can run seats only. Priced by your plan tier ($249 Team, $389 Office, $529 Company). The dashboard does not include a personal practice seat, a manager who wants to practice adds their own consultant seat at the normal per-seat rate.
Full team dashboard & live scoring analytics
Level-progress tracking across the whole account
Unlimited consultant scenario assignments
Certification-path visibility for every seat
What your account actually pays
Team · 5 seats
5 seats × $49, no dashboard
$245/mo
With optional dashboard: $494/mo
Office · 20 seats
20 seats × $45, no dashboard
$900/mo
With optional dashboard: $1,289/mo
Company · 35 seats
35 seats × $41, no dashboard
$1,435/mo
With optional dashboard: $1,964/mo
Seats are billed monthly at your tier's flat rate: $49/seat for Team (1-5), $45/seat for Office (6-20), and $41/seat for Company (21-35). The Manager Dashboard is an optional add-on priced by tier ($249, $389, and $529/month respectively), billed as a separate line item, an account can run seats only with no dashboard fee. Enterprise (36+ seats) is a custom quote - talk to us to set up your organization.
Go Deeper
The Books Behind the Framework
The SOLVE Platform™ is where you master the SOLVE Framework - these two books are the companion reading that explain the thinking behind it, for the individual conversation and the company that surrounds it.
What if the best salespeople aren't selling at all? This book lays out the five-step SOLVE Framework that replaces pressure with understanding, teaching you to uncover the situation, open with questions instead of a pitch, listen for the real outcome someone is after, help them visualize success, and engineer a solution built around them.
Run discovery that surfaces the real reason behind every decision
Replace pressure with the clarity that makes people want to move forward
Handle stalls and price objections without ever pushing
Turn satisfied customers into a referral engine that never runs dry
The best companies don't have better products. They have better relationships. Uncommon CENTS is the working playbook for building a company customers never leave, backed by real behavioral science and built around one self-audit your leadership team can score together this week.
We're building direct purchasing into the platform so you never pay an Amazon markup again. Here's the plan:
Annual Membership
Both books included free
Pay for a full year of training access upfront and the books ship at no extra cost.
3-Month Membership
Books at 25% off
Start a 3-month training plan and unlock both books below Amazon price immediately.
Pricing and checkout are launching soon. For now, grab the books on Amazon below and log in to preview the SOLVE Platform™, we'll notify members the moment direct purchasing goes live.
The Creator
Wade Skrimager
Creator of the SOLVE Framework™
Wade Skrimager has spent more than three decades helping individuals and organizations make better decisions in industries including automotive, financial services, real estate, home improvement, and leadership development.
He built the SOLVE Platform™ first, the books and his speaking engagements grew out of it as ways to reach people who want the thinking behind the method before or after they practice. His mission is to help professionals replace pressure with trust and create customers for life.
Available for speaking engagements and team workshops.
