Why I Built SOLVE
I have spent years around sales organizations, close enough to see who was actually selling the most and to watch managers develop real instincts about their people. But the production numbers alone could never explain why. They couldn't tell you what a specific person was good at, where they struggled, or where a manager's limited coaching time would make the biggest difference.
Most training tried to solve this by teaching everyone the same material at the same time, regardless of what they individually needed. And even the best managers, the ones who genuinely wanted to observe, role-play, and coach every person on their team, ran into the same wall: there are only so many hours in a day. You cannot personally watch and coach ten or twenty people through every conversation they have.
SOLVE grew out of a simple idea. An organization should be able to:
- Measure performance in a consistent, structured way instead of relying on gut feel
- Identify where the real opportunity is for each individual person
- Provide meaningful practice, not generic content everyone sits through the same way
- Recognize achievement so growth is visible and worth pursuing
- Give management better information, without ever replacing the human manager
That last part matters most to me. SOLVE was never built to take the manager out of the equation. It was built to give that manager more useful information, faster, so their time and attention go where they can make the greatest difference. The system measures the conversations behind the numbers. The manager still does the managing.
Where this came from
My background is in sales, most directly in mortgage and lending, including leading inside sales teams where discovery, objection handling, and closing weren't abstract concepts, they were the difference between a good month and a bad one. That experience is where the SOLVE method itself came from: a structured, diagnosis-led approach to discovery conversations that I have written about at length in the SOLVE Framework book series.
Writing those books forced me to turn instinct into a teachable framework. Building the SOLVE platform is the natural extension of that same work: taking a framework that lived in books and coaching sessions and turning it into something a team can practice against every day, with real measurement behind it.
What I believe
Practice, not passive training, is what changes performance. Measurement, not guesswork, is what tells you where to focus. And technology should make good managers more effective, not replace what only a person can do. That is the philosophy behind everything on this platform.