About

Books

The companion reading behind The SOLVE Framework, for the individual conversation, the company around it, and the conflicts that test it.

Go Deeper

The Books Behind the Framework

The SOLVE Platform™ is where you master the SOLVE Framework - these books are the companion reading that explain the thinking behind it, for the individual conversation, the company that surrounds it, and the conflicts that test it.

Members get these books below Amazon price, see membership perks below for details.

Book One · A Consultative Approach to Sales

Stop Selling. Start Solving.

What if the best salespeople aren't selling at all? This book lays out the five-step SOLVE Framework that replaces pressure with understanding, teaching you to uncover the situation, open with questions instead of a pitch, listen for the real outcome someone is after, help them visualize success, and engineer a solution built around them.

Run discovery that surfaces the real reason behind every decision
Replace pressure with the clarity that makes people want to move forward
Handle stalls and price objections without ever pushing
Turn satisfied customers into a referral engine that never runs dry

Buy on Amazon $9.99 Kindle (free w/ Kindle Unlimited) · $21.00 paperback

Book Two · A Field Guide for Building Companies

Uncommon CENTS

The best companies don't have better products. They have better relationships. Uncommon CENTS is the working playbook for building a company customers never leave, backed by real behavioral science and built around one self-audit your leadership team can score together this week.

CCustomer First
EEliminate Friction
NNever Stop Improving
TTake Ownership
SSystematize Success

Buy on Amazon $9.99 Kindle (free w/ Kindle Unlimited) · $21.00 paperback

Book Three · Conflict Management Tactics That Work

Stay Calm and Resolve

Tension is part of every business relationship, and how you handle it decides whether trust grows or quietly erodes. Stay Calm and Resolve extends the discovery-first thinking of the SOLVE Framework into conflict, showing you how to stay composed, understand what is really driving the friction, and guide the conversation toward a resolution both sides can stand behind. It gives you a repeatable approach you can practice before the moment arrives, so difficult conversations become chances to deepen the relationship.

Stay composed when a conversation turns tense or emotional
Uncover what is really driving the friction before you respond
Guide both sides toward a resolution that protects the relationship
Practice high-stakes conflict scenarios before they happen for real

Pre-order Available August 21, 2026

Membership Perks

Membership Beats the Amazon Price

Committing to the SOLVE Platform™ for a year or a quarter gets you all three books below the Amazon price, here's how it works:

Annual Membership

All three books included free

Pay for a full year of training access upfront and all three books ship at no extra cost.

3-Month Membership

All three books at 25% off

Start a 3-month training plan and get all three books for $47.25 instead of $63, shipped as part of onboarding.

Ready to start? Request access to set up your membership, and we'll get your discounted or free books shipped as part of onboarding. You can also grab the books on Amazon below at any time.